Marketing

Beautiful China tourist campaign
October 24, 2013
Seventy of the 74 monitored Chinese cities nationwide suffered from air pollution in the third quarter of this year, the environmental watchdog announced on Tuesday. Fifteen cities had less than 50 percent of the 92 days in the third quarter failing to meet the required standards set by the Ministry of Environmental Protection, according to the ministry. The ten cities with the most serious problems are Xingtai, Shijiazhuang, Tangshan, Handan, Jinan, Hengshui, Tianjin, Baoding, Zhengzhou and Langfang, most of them in the hinterland of the national capital, Beijing.
Climate Group Carbon Crush
July 04, 2013
Runs on Apple’s iPhone and iPads, Carbon Crush is designed to promote ‘micro-carbon living’ by providing players with advice on how to reduce their personal emissions, minimize pollution and reduce waste as they play. There are three different challenge levels and twenty stages in total, all focussed on increasing an individual’s awareness about his or her own carbon footprint and its consequences.
March 04, 2013
CNOOC, China’s largest offshore oil and natural gas producer, was barred from controlling Gulf of Mexico oilfields under US terms for its USD15.1 billion takeover of Nexen Inc., Bloomberg reported people familiar with the deal as saying.
February 05, 2013
New Zealand's national marketing slogan, “100% Pure”, should be scrapped according to one of its own tourism expert. Professor Michael Hall of the University of Canterbury has said that the country's clean and green image is being eroded.
October 22, 2012
RepuTex-ESG, a Hong Kong-based research firm, has launched RepuTex ESG-Connect, Asia’s first platform to provide companies, asset managers and investors with free environment, social and governance (ESG) research, data and content on Asian companies.
May 30, 2012
Japanese mobile phone operator Softbank Corp has announced that it will soon begin selling smartphones with radiation detectors, Reuters reported today.
Runnning toward sustainability
May 21, 2012
Avoiding the accusation of greenwashing is not easy for businesses. How do we judge whether a business is truly interested in reducing its carbon emissions and waste, or just wanting to look as if they are doing so? One way is to look at what community events a business supports. Running is a popular sport worldwide, with millions of people taking part in marathons all over the globe. These races need sponsors and race organisers across the world are trying to make their events greener. Sponsorship can help race organizers introduce green measures to their races and in turn, helps the sponsor become aligned with enabling sustainability education and action in the community.
February 08, 2012
The Ministry of Agriculture (MOA) has begun to solicit public views on a draft amendment to the current regulation of green food labels issued in 1993, according to the ministry yesterday.
Green cosmetics all the rage
October 06, 2011
Research company Organic Monitor has warned that consumers in Asia are being mislead by cosmetic companies claiming their products are organic or natural. With no private standards as in Europe or the US, companies are trying to win market share of the fast-growing natural and organic markets by mislabelling and making false claims.
August 22, 2011
Twenty chain drugstores and apparel companies signed a pledge to voluntarily cut their electricity use by 5 percent over three years at a meeting convened by the Ministry of Economic Affairs' Bureau of Energy Wednesday.
July 14, 2011
The Singapore Business Federation (SBF) this week honoured nine companies for their leadership role in sustainability innovations and operations.
Palm oil nursurey
July 07, 2011
It might be small but the Belgian advertising watchdog Jury d'Ethique Publicitaire could make life difficult for the Malaysian Palm Oil Council (MPOC) across Europe.
Fairtrade supermarket trolley
June 14, 2011
International voluntary sustainability standards - such as the Forest Stewardship Council, which certifies sustainably managed forests and forest products - are tools for verifying socially sound and eco-friendly goods and services that play an increasingly important role in global trade. However, they are still relatively new and underused in China.
June 13, 2011
Chinese solar company Yingli Green Energy has become an official sponsor of the 2014 FIFA World Cup in Brazil, prompted the perceived success of supporting last year's World Cup in South Africa.
June 07, 2011
Chemical giant BASF launched the Compost Asia Pledge Facebook app on World Environment Day, with the aim to keep organic waste out of landfills and incinerators.
Asia Consumer survey
January 12, 2011
A number of surveys conducted in the region in the latter part of last year show a significant gap between consumer and business attitudes towards the environment and climate change. In particular, business seems to underestimate consumers' willingness to dip into their pockets to buy green products and may be missing out on a huge market opportunity.