India’s green IT and sustainability market worth $45 billion

October 04, 2012

New research says that green IT and sustainability are emerging as key concerns for businesses, investors and policymakers in India and should be valued at USD70 billion by 2015.

Research company Gartner's report “Hype Cycle for Green IT and Sustainability in India, 2012,” said that green IT and sustainability spending will reach USD45 billion this year, up from USD35 billion in 2010.  

“For the first time, a chapter on sustainable development and climate change was introduced in the government's annual Indian Economic Survey, 2011-2012,” highlighted Ganesh Ramamoorthy, research director at Gartner.

“This will set the tone for future policy initiatives and regulatory measures from the Indian government that will drive the implementation of some technologies,” he adds.

The report projects that advanced metering infrastructure, carbon capture and sequestration, intelligent transportation system, solar energy technology, building integrated PV systems, ecolabels and footprints, combined heat and power technology, e-waste, distributed power generation, and water management are all on the agenda to reach low-carbon sustainable growth.

The penetration of IT into all areas of India's businesses and industries means a need to also tackle rising energy consumption and resulting carbon emissions of the IT infrastructure. And as sectors such as banking and financial services, hospitality, manufacturing, pharmaceuticals, are increasingly exposed to the export markets, they will be pressured to join the green IT and sustainability trend.