Sustainable logging promises challenged by Sumatran tigers
At the same time the audit pointed out that SMART did use GAR subsidiaries but did not have legal control over all operating companies controlled by GAR. On the other hand it managed all of GAR's palm oil operating units. Therefore, unless an audit has a huge remit, the delineation of what is legal and is not, can be interpreted.
What makes the WWF's move to release the footage of the cubs more interesting is that in terms of creating business sustainability, getting the customers of the multinationals who do business with companies like Sinar Mas and PT Barito Pacific Tbk to stop doing business may be a more effective. Corporate responsibility will be accounted for in marketing spend to overcome negative publicity, personnel spend in having to handle and research the problem and valuations of corporate reputation.
It is far less likely to bend to a political interpretation of information or a corrupt presentation of data.