Toyota Global Vision includes 10 new hybrids by 2015
The company predicts over half of its sales will come from emerging markets by 2015, with 15 percent in China alone, and company President Akio Toyoda insisted expanding the firm's 16-strong hybrid range was an integral part of meeting that target.
"We will focus on emerging markets and environmental vehicles," Toyoda said at a press conference in Tokyo earlier today. "We will decide when and how much to increase capacity in emerging markets if we need to."
The company's previously impeccable reputation has been shaken over the past few years by a series of product recalls, which have affected almost 20 million vehicles since 2009 and saw profit margins at Japan's largest car manufacturer dip below rivals Nissan and Honda.
Toyota this week announced sales of its flagship Prius hybrid sold more than three million units, saving 18 million tons of CO2 emissions compared to petrol-powered vehicles of similar size and performance since the car's launch in 1997
The company wants to grow hybrid sales to account for one in five models across its Toyota and Lexus range by 2013; hence the planned introduction of a further 10 models by the end of next year, a fleet that will include six new and four redesigned vehicles.