Yingli Solar sponsors 2014 World Cup
Chinese solar company Yingli Green Energy has become an official sponsor of the 2014 FIFA World Cup in Brazil, prompted the perceived success of supporting last year's World Cup in South Africa.
At the Intersolar EU show Liansheng Miao, chairman and CEO at Yingli Green Energy, told PV Tech that: "After our 2010 FIFA World Cup sponsorship, we saw a tremendous increase in our brand awareness and inquiries for our products. We were also very happy to see how our products brought smiles to the children in need by supplying our solar solutions for FIFA's Football for Hope program," reported PV Tech from the.
Yingli's sponsorship rights will include ticketing and hospitality rights, perimeter board advertising and the right to use the FIFA World Cup emblems and logo.