New research shows that Chinese companies are becoming more interested in sustainability issues. Pressure from government and a recognition of how brands gain value from sustainability policies are two factors contributing to the growing interest.
The Conference Board, a US-based research and business membership group, surveyed 476 firms for its
Business and Sustainability in China: Company Responses to a National Priority report, which discovered that government directives, at both local and central levels, are often a decisive factor in defining corporate sustainability strategies.
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