Consumers in four Asian countries have been identified as being amongst the world’s most involved in societal issues by a new survey carried out by global public relations firm
Edelman.
China, India, Indonesia and Malaysia are joined by Brazil and the United Arab Emirates in a group dubbed by Edelman as “Purpose Bull Markets” while Japan is among the “Purpose Bear Markets” of Belgium, France, Italy, Germany, the United Kingdom and the United States.
Edelman says its
Goodpurpose study is designed to explore consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations.