Asia's role in reshaping capitalism and saving the planet

Having first developed in North America and Europe, consumer society and consumerim as now taken firm root in Asia, helping to fuel the continued growth of the gloabl economy. And a good thing too, many would say - but not Chandran Nair. In his book, "Consumptionomics - Asia's role in reshaping capitalis and saving the planet", the founder and chief executive of The Global Institute for Tomorrow argues passionately that Asia is following the wrong model of economic development. He tells CleanBiz Asia executive editor Fergus O'Rorke why honest debate is needed about following the path of every-increasing consumption.